A whole new level of brand engagement through an unparalleled level of brand immersion? Is that what spatial technology can bring us? Let's think out loud and try to understand the potential impact on the future of spatial computing and brand engagement through experiential marketing activities.
The world of technology is constantly evolving, pushing the boundaries of what we thought was possible. Apple has once again raised the bar with the introduction of Apple Vision Pro. This revolutionary spatial computer seamlessly merges the digital and physical worlds, promising a brand-new dimension in spatial brand experience.
The device will be capable to switch between VR and AR, which projects digital imagery while users still see can see objects in the real world. This new mix is not the only thing that is new. Experiences are not limited anymore to one-person isolated world, but can be joined simultaneously which adds tremendous amount of added value. Further more you will have the ability to choose your level of immersion by a twist of the Digital Crown.
Apple Vision Pro promises to revolutionize the way we consume entertainment. Its ultra-high-resolution displays can transform any space into a personal movie theatre, delivering an immersive experience that feels like a 100-foot-wide screen. With advanced Spatial Audio technology, users can enjoy movies and TV shows with a lifelike soundstage. Apple Immersive Video offers 180-degree high-resolution recordings with Spatial Audio, taking users on virtual journeys to new places.
Up till recently the level of immersion is still being raised. It activates the hunger for something new, something that can be experienced together and has never been seen before. Take for example new audio-visual show 'GENESYS' or the recent 3D billboard of Louis Vuitton & Yayoi Kusama.
Immersive Brand Worlds
Spatial computing opens up a world of possibilities for gaming, and Apple Vision Pro is at the forefront of this revolution. The device allows for games to bring gamers into all-new worlds. Creating these gaming worlds also means that brand worlds can be created.
Worlds that have never been experienced by your brand fans. Adding gamification means a higher engagement and therefore a deeper connection between brand and consumer.
At the end of the day, Apple Vision Pro extends beyond the physical room, offering dynamic and beautiful landscapes to help users focus or reduce clutter. A twist of the digital crown allows users to control their level of immersion and presence in these virtual environments. This feature has exciting implications for brands looking to create immersive experiences that transport users to unique settings related to their products or services.
Ferrari's immersive world
With Apple immersive videos, brands have the possibility to put their consumer right inside the action with 180-degree 3D 8K recordings. Especially the unique feature of combining this with a digital and physical world at the same time, will contribute to an unforgettable experience. And because this new technology can also re-create your face, you will never have the idea it will be awkward. The person sitting next you - while wearing your device - will have a digitalized normal face.
So, who will take the lead?
With its revolutionary technology, users can expect a new dimension in digital engagement that seamlessly merges with the physical world. As brands adapt to this evolving landscape, the possibilities for immersive and impactful experiences are endless. The spatial revolution has arrived and brands that are at the forefront will be able to win the hearts of their consumers.
and what if fashion shows will look like this in the future? Are you ready to embark on an exciting journey?
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