Thomas WieringaA Sensory Symphony. The phygital luxury experience in retail. Integrating multi-sensory experiences into marketing plans is not a trend but a response to changing consumer expectations.
Thomas WieringaExperiential Luxury. Moving from things to feelings. The surge for luxury hospitality was propelled by a heightened appetite for unique, personalized, and transformative experiences.
Thomas WieringaThe Rise and Fall of Private Members' clubs. The concept of private member clubs has undergone a transformation, blending tradition with innovation by offering a new membership model.