Thomas Wieringa
The balancing act. Why are event-centric campaigns becoming critical for luxury brands?
The event-centric campaign is critical for brands amidst the generational shift. An event-centric approach allows luxury brands to stand out
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Thomas Wieringa
A new recession? Yes! Welcome in the attention recession.
In an age where having more seems to be better, capturing the attention of consumers has become an uphill battle for brands.
Thomas Wieringa
The Luxury Latte Art. Why are luxury brands opening their own gastronomy?
luxury brands are venturing into the world of gastronomy by opening their own concepts. what is the reasoning behind this phenomenon.
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