Thomas WieringaWhy do luxury brands conquer migration areas during holiday season?Understanding and connecting with the right audience is the cornerstone of success. One powerful strategy is targeting migration areas.
Thomas WieringaThe balancing act. Why are event-centric campaigns becoming critical for luxury brands?The event-centric campaign is critical for brands amidst the generational shift. An event-centric approach allows luxury brands to stand out
Thomas WieringaA new recession? Yes! Welcome in the attention recession. In an age where having more seems to be better, capturing the attention of consumers has become an uphill battle for brands.