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![Winning Gen Z's Hearts in Luxury](https://static.wixstatic.com/media/7800df_9417d8de99bd4ddfb3693b656da1ba96~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7800df_9417d8de99bd4ddfb3693b656da1ba96~mv2.webp)
Thomas Wieringa
Winning Gen Z's Hearts in Luxury
As they gain purchasing power, Gen Z is set to drive economic growth and inspire transformative change in strategies over the next decade
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![The BEA World Festival: Elevating Brands through Live Communication.](https://static.wixstatic.com/media/7800df_e32b6f9ea25d49c7b65336331c399534~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7800df_e32b6f9ea25d49c7b65336331c399534~mv2.webp)
Thomas Wieringa
The BEA World Festival: Elevating Brands through Live Communication.
The BEA World Festival, an annual celebration of event and live communication, serves as a testament to the power of face-to-face engagement
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![The New Luxury Frontier. Why are women outspending men?](https://static.wixstatic.com/media/7800df_254c18c5642a4c75b7f147c0338bb600~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/7800df_254c18c5642a4c75b7f147c0338bb600~mv2.webp)
Thomas Wieringa
The New Luxury Frontier. Why are women outspending men?
The luxury industry is witnessing a remarkable transformation, with women taking the lead in high-end luxury consumption.
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