THIS IS MY STORY
Some say I’m the emotional type; others call me a creative mastermind and strategist. The truth is somewhere in the middle, but one thing is certain: I love crafting meaningful connections between brands and people. From external consultant to setting up bespoke teams and from integrated add-on to intermediary between brand and agency.
'Whoever you are, wherever you are,
 stay restless. Aim higher. Push forward.'

With over two decades of experience working with some of the world's most renowned names in the industry, I understand the nuances of branding and marketing that cater to the discerning tastes of the luxury market or the ever changing landscape of lifestyle brands.
I am a well-rounded global marketing expert and brand builder with over two decades of experience in creating integrated 360 creative communication campaigns, brand experiences, activations and digital engagement campaigns driven by physical interactions between brand and target audience.
I have a creative flair and obsession for the finer details in what really drives a brand and to produce the best in class, consumer centric on- and offline marketing campaigns whilst building a team of passionate people to craft and implement strategy plans.
​
Throughout my career - both agency as client side - I have had the privilege to manage well-known and prestigious luxury brands in a local, regional or global scale. My previous held positions include managing various marketing & sales teams both nationally & internationally.
Brands
